Herb Guzman is an ISSA Master Fitness Trainer in Metro Atlanta. He has over 25 years experience as a fitness expert. Herb served as Master fitness trainer for the U.S. Army for 4 years. He maintains a diverse clientele of corporate professionals, sports professionals and celebrities. His programs include weight management, strength & conditioning, endurance, sports specific conditioning, and physical therapy.
Herb produced wellness programs for the employees of the Metro Atlanta Rapid Transit Authority. He led fitness sessions for national conferences and local government entities. Herb authored and published HYPE Helping Youth Progress Through Exercise a book created for elementary-aged students designed to enhance physical fitness in schools. Herb Guzman also created fitness programs for after-school and summer camp for Fulton County Parks and Recreation. Herb has won numerous awards in national body building competitions.
My philosophy is a strategic training formula will help clients reach a level of fitness they can maintain for a life time. A professional Personal Trainer must have the ability to analyze each client’s individual situation and harmonize their training to match their lifestyle and goals.
The attempt to build the perfect training “blueprint” or “template” to use on everyone who walks through the door is exactly what many of us have come to know as “cookie cutter programming”. Unless you are providing this type of service for free it is certainly not what a Personal Training client expects or deserves to get when paying for our services.
Furthermore, buying into or subscribing exclusively to a given philosophy often limits a trainer’s ability to exercise their own better judgment. One of the more recent fads in the industry has been the huge movement toward “functional” training.